They make standing, walking and running on hard surfaces like concrete, brick and tile seems pillow soft. Gravity Defyer®, redefines comfort by applying advanced footwear technology to every shoe they make. For more information on the Gravity Defyer® G Defy® product line, please visit With its lawsuit, Gravity Defyer® is seeking injunctive relief to prevent Under Armour® from copying Gravity Defyer® Corporation's G Defy® trademark. Trademarks are an extension of that promise.” ”Our brand identities are a reflection of the promises we make to consumers every day. Under Armour has become famous by providing superior fitness apparel,” said Paul Colemen, senior vice president and CFO, Gravity Defyer®. “Gravity Defyer® has grown through providing a unique footwear solution that absorbs the harmful shock that may cause pain in your feet, knees, hips and back. Gravity Defyer® Corporation alleges that Under Armour® has intentionally created a sound-alike product name in order to mislead consumers and substitute its product for that sought by consumers through search engines and in various online and social media outlets. Gravity Defyer®, has been shipping G Defy® Pro Line products since mid 2009 and has expanded the G Defy® family with additional products including those featuring the Versoshock® I, Versoshock® II and VS2W Versoshock® soles. Since 2006, Gravity Defyer® has published extensively using the trademarked name in magazine, catalog, tv, radio and internet advertising. The G Defy® trademark has been used to distinguish the company’s Pro-Sport line of shock absorbing footwear from its Gravity Defyer® casual and dress lines that feature the same shock absorbing sole technology. Gravity Defyer® Corporation’s original filing for the trademark dates to July 2, 2009. Under Armour Inc et al, Case Number:2:13-cv-01842-JAK-JCG), seeking to prevent Under Armour® and its advertising partners from allegedly infringing upon Gravity Defyer® Corporation’s registered G Defy® trademark. Gravity Defyer® Corporation today announced that it has filed a lawsuit in the United States District Court for the Central District of California against Under Armour® Inc. Much of their footwear is also designed with larger toe boxes by default for additional room and freedom of movement inside them.Los Angeles, California (PRWEB) March 25, 2013 Additionally, the widths are available in medium, wide, and extra-wide sizes. This brand of men's footwear comes in a number of different sizes, from 6.5 to 15.5. The company's footwear is made from several different materials, depending on their style and intended use while being worn. What kinds of material are these shoes made out of? They also make footwear designed around different kinds of foot issues, such as high arches, flat feet, sensitive skin, and various aches and pains in parts of the body. Additionally, several types of footwear (particularly its running and hiking shoes) come with removal cushioned insoles using the same technology, doubling up on the padding. The front rocker sole on many of its footwear is also intended to add a rocking motion to a person's gait, making for a more seamless motion when it comes to picking up or placing down a foot. What orthopedic technology is used in making this footwear?Įach Gravity Defyer shoe is made to incorporate what the company calls its patented VersoShock technology, which utilizes shock absorption and a protective design to cradle the foot and provide extra layers of material between the ground and a person's foot, as well as change how the foot hits the ground altogether. Some of the color options men have when selecting footwear are: Although some of the shoes for men are available in a single color, there are also combinations of colors possible. The footwear comes in a number of colors, with the largest variety being available for its line of running shoes. What colors of footwear can a person find? Some of the different types of men's shoes available include: There are many options men can choose from when selecting a pair of shoes. These men's shoes have different elements to their designs intended for different orthopedic issues people might encounter while walking. The company has a wide variety of different designs to choose from, especially for footwear intended to be worn by men. Gravity Defyer is a brand of orthopedic shoes designed for many different styles and occasions.
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